TRUELOVE'S II LLC
"You haven't had real love until you've had Truelove's" - that's the tagline for this family-owned home health care services company based in St. Louis, Missouri and Memphis, Tennessee. Truelove's offers adult day care, in-home care and assistance navigating the Missouri Medicaid program. The Bennett family started the company in 2001 as an alternative for families who needed help caring for elderly family members but did not want to put them into a nursing home. Quianna Bennett now manages the business and sought funding to support expansion efforts across operations and marketing. With their loan in hand, Truelove is on their way to helping more people gracefully confront the challenges of caring for aging family members and friends.
LINE CUTTERZ, LLC
Vance Zahorski is a passionate fisherman. He has spent over 35 years fishing the waters of Wisconsin and knows everything there is to know about the sport. Over the years, he grew tired of struggling to cut line, sometimes with scissors, other times with knives or even with his teeth. So he developed an innovative product to address this sometimes-frustrating task - a line-cutting ring for which Vance was granted utility and design patents. The rings are sleek, lightweight and durable, and feature adjustable Velcro straps. They can be worn on a finger or mounted on seat posts, rod handles or tackle bags if preferred.
Vance sell his products through his website and distributes to dozens of retailers across the US and abroad. Vance also established Thread Cutterz for quilters who were using Line Cutterz rings to cut thread, yarn and embroidery floss. Thread Cutterz has been around for less than one year and is already available in nearly 200 stores. Vance is clearly onto something. He scored a spot on Shark Tank and secured a deal with entrepreneur Daymond John!
Credibility Capital approved Line Cutterz for a loan to help produce additional inventory and to fund product line expansion (think thread pullers and other related fishing tools). With his new deal, there's no doubt that Line Cutterz is poised for massive growth and we're thrilled to do our part to help.
Svet Zurkov is truly living the American Dream.
Born and raised in Bulgaria, Svet has been involved in sports from a young age. In 2007, Svet arrived stateside and founded a fitness company centered around Bulgarian professional training techniques. In a few short years, Svetness Personal Training, LLC has established itself as a premiere personal training outfit in the Washington D.C. area.
Svet's success led to the creation of Svetness Fitness and Nutrition Corp., a brick and mortar fitness center. Svet is now focused on making his business a global household name and Credibility Capital is helping finance this dream.
William Horner is the President of E Analytics, a financial analytics firm based in North Carolina that provides data-driven insights into real estate investing for both consumers and real estate professionals. William's company had been profitable for years and he was looking to develop a new software technology to catapult his firm to the next level. Credibility Capital spent time learning about William's operations and was confident that his business would be more than capable of repaying a commercial loan with reasonable terms. William is on his way to finalizing his new product and is very appreciative of the role Credibility Capital played.
"They took the time to really understand what we were doing. Their process was straightforward, their costs reasonable and their customer service second to none. Whenever someone asks me if I know a reputable business lender, I always direct them to the great team at Credibility Capital."
Like any successful entrepreneur, Aaron Dyess has a knack for reinvention. After career stints across the military, aviation and law enforcement, Aaron realized that he was skilled at helping companies across various industries tell their stories.
Naturally, he landed on marketing for his next career move and established a full-service marketing firm that specializes in online lead generation and sales conversion. Based in St. Augustine, Florida, Captevrix offers everything from content development to website design to crisis communication, tracking and optimizing results across all initiatives. Their strong track record has resulted in high customer retention and new customer acquisition rates. To support this growth, Captevrix needed to bring on additional staff and Credibility Capital was thrilled to help with a fast, affordable loan.
LOVE & SWEAT
Jenny Lee is an avid health and fitness enthusiast who loves to work up a good sweat. She set out on a mission to provide fashionable and functional athletic apparel and accessories for women who are similarly passionate about fitness. She got started with an online boutique and later opened a brick and mortar store in St. Simons Island, Georgia where local women had to drive for at least 90 minutes to buy similar products. Credibility Capital approved Jenny for a loan to refinance outstanding debt. Now she can realize her dream of increasing local accessibility to high-quality athletic products without paying crippling interest rates.
You may have heard of this Tampa-based company, which was featured on a Today Show segment about fitness apparel.
Fysto is a personal styling service for active women in search of workout clothing that makes them look and feel great. Stylists consult with customers to pick out perfect items for them based on a personal fitness style profile. Styling services are free and customers don’t pay until they choose to purchase items the stylist recommends.
Given this model, the company needed working capital to cover stylist and other operational expenses. Julius Muller, Founder and CEO of Fytso, reached out to Credibility Capital for help and secured their first business loan with us. Business was humming along until the Today Show feature aired a few months later and since then it’s been booming. Credibility Capital approved Fytso for a second loan to help them meet the huge spike in demand. We hear additional favorable press is headed their way, so you should be hearing more about this fast-growing business in the months ahead.